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Our campaigns of the month: June 2017
Published: Jun 28, 2017
From minimising basket abandonment to increasing leads via targeted pages, take a look at some of our favourite client work this month!
Decreasing form abandonment with Travel Nation
Round-trip travel experts Travel Nation were looking to capture more leads and minimise site abandonment, particularly on the quote form. We designed a single overlay campaign, triggering on exit, that offered visitors reassurance of the company’s expertise in this vertical and the benefits of coming to them for a quote, decreasing their likelihood of searching elsewhere.
Decreasing abandonment and highlighting USPs with The Hero Project
Beauty mavericks ‘The Hero Project’, are changing the concept of skincare with their innovative face oils and treatments. Using our campaign to target abandoning new visitors, an overlay stylised into a gif triggered on exit to decrease abandonment and encourage conversion, with a USP of 20% off the first purchase being highlighted.