Our campaigns of the month: March 2017

Every month, we take a look at some of the most creative and successful campaigns that Yieldify clients have created to increase conversion rates, decrease cart abandonment and much more…

Dynamic Promotions with Market Porter 

Independent food retailer Market Porter has a free delivery policy once customers spend a certain amount; to encourage their customers to spend a little more to reach it, the brand launched an overlay campaign using Dynamic Promotions on the Yieldify Conversion Platform to show exactly how much the user needed to spend to qualify.

Smart Notifications with Happy Dog 

Pet food retailer Happy Dog’s wide range of products mean that its customers sometimes need extra help and advice in order to make a decision. The brand therefore launched a subtle Notification on the product pages to indicate that advisors were available on the phone.

Generating competition entries with L’Oréal Canada

New customer acquisition is a big part of the battle for any e-commerce site; L’Oréal Canada’s sites for Essie and Maybelline therefore incentivising new visitors to sign-up with the chance to win products. The call-to-action appeared as the visitor browsed, opening up as an overlay on click.

Using video campaigns with M6 Boutique

M6 Boutique is a home shopping pioneer in France, where it leveraged its TV heritage on its e-commerce site in order to deliver the digital experience that helped increase conversions. The video campaign reminded visitors of the presenters and shows that they know and trust, encouraging them to keep shopping. You can read the full case study here.

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